![]() ![]() ![]() ![]() Based on interviews with public officials and civil society representatives, we identify key areas to address when aiming for a sufficiency orientation. Our case analysis is the policy field of sustainable consumption and waste prevention in the context of Sweden. This article contributes to previous research by exploring what a framework for a politics of sufficiency might entail and how such a framework can be used to analyze existing public policy. In transitions toward more sustainable and just societies, there is an urgent need to address overconsumption and to include a sufficiency perspective. Drawing on these findings, the article proposes practical implications for urban policymakers and avenues for further research. The analysis, moreover, provides insights into what notions of citizens (or Gothenburgians), justice, responsibility, and nature–human relations the Programme is underpinned by. A critical policy analysis of the City of Gothenburg’s new Environment and Climate Programme reveals that, apart from a focus on efficiency, the Programme also includes a politics of sufficiency and decreased consumption, thus potentially taking a first step within Swedish public sector towards an outspoken post-growth paradigm. Given this backdrop, as well as cities key role in responding to sustainability challenges, this article adopts a posthumanist intersectionality-perspective to explore the transformative potential of a municipal policy in which CE has been adopted as a key strategy for achieving change. However, mainstream CE discourses have been critiqued for being ecomodernist and for focusing too much on managerial issues, at the expense of justice and social aspects, and thereby risking not leading to the systemic changes so direly needed. Transitions to a circular economy (CE) have, in recent years, emerged as a popular approach to deal with the challenges related to the systemic crises of the Anthropocene. ![]() The distinction elucidates how environmental non-governmental organisations are promoting activities ranging from those that can be applied within the current market arrangements to those dealing with social relations and non-commercial values beyond market exchange in order to gain cultural resonance. To explain these challenges and contradictions, this article creates a conceptual distinction between market- and non–market-based sufficiency activities. This article contributes with insights on how sufficiency activities could attract a broader target group, as well as the various challenges and contradictions resulting from this process. Through interviews, participant observations and a media review, we analysed campaign strategies applied by environmental non-governmental organisations to promote sufficiency in material goods through less use, increased care and maintenance of products. While the public policy realm continues to be linked to the efficiency approach, environmental non-governmental organisations have an important role in promoting sufficiency-oriented lifestyles and culture. Increasingly, it is recognised that efficiency needs to be coupled with sufficiency, which aims to reduce absolute levels of consumption. Watch out because you cannot let yourself hit by the balls because then you would lose it.The efficiency approach of moving towards sustainable consumption through mainly technological solutions, which dominates environmental policymaking, has overall failed to reduce the adverse environmental impacts caused by unsustainable consumption patterns. The Bubble Struggle game is something in which you would have to hit the balls with your sort of weapon and make it split in two and so on unti they completely dissapear. We want to see from yourself some compassion that you need and that is why we want you to get doing the things that you like. Be ready and get doing something that is really cool for you and in which you would never get lost. We are sure that you already know the story of these interesting characters that cannot wait for you to go there and fix anything at all that would happen. Get ready for any condition at all and make the bubble struggle things get over us really fast and without any problems to come up. Bubble Struggle 3 is one of the most interesting games that you have to be playing over here and in which we are sure that you are going to make us feel really nice because otherwise you would never end up doing something nice. ![]()
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